Social Media WORKSHOP #3 with Marcia

Why People Are Finding You But Not Choosing You.

They See You… But They’re Not Buying.

Here’s Why .

You’ve created the content and shown up consistently. Now it’s time to turn that attention into clients. In this session, you’ll l earn how to fix the gaps in your messaging and marketing that are stopping people from choosing you.

What’s Included:

• The difference between getting attention and getting clients

• The 3 key touchpoints, social media, website, and email, and how they should work together • Where most small businesses lose trust without realizing it

• How to clearly communicate who you help, what you do, and why it matters

• How to create consistency across your platforms so people feel confident choosing you • Simple messaging shifts that increase conversions

• A hands-on exercise to audit and improve your own customer journey

Presented by Marcia Mohammed.

Marcia Mohammed is the CEO of Social MD and founder of Goodfluence, where she helps businesses and nonprofits thrive through strategic marketing and meaningful community partnerships. With more than 20 years of experience at leading organizations such as Yahoo!, Bell Canada, and TorStar, Marcia has supported brands and nonprofits across Canada in achieving growth and impact.

Beyond her professional work, Marcia is an active member of the Hamilton Chamber of Commerce (serving on the Connections Board) and the Rotary Club of Stoney Creek She is also the founder of the Women’s Business Hub & The Leadership Lounge and a mentor with The Forge at McMaster University, where she empowers the next generation of entrepreneurs.