Sales Bootcamp 3 – Sales Systems & Tools

About Sales Bootcamp: Sales Systems & Tools

One of the essential tools for a startup’s sales strategy is a CRM (Customer Relationship Management) system. In this session, we will explore various components of a CRM that are vital for effective sales management including how to manage contacts, accounts, deals, past activities, and future activities. A CRM can also offer additional process automation features such as email templates and lead scoring to streamline your sales systems.

As part of this session, we will take a closer look at Hubspot, which is a popular CRM platform in the industry and LinkedIn, which is a professional networking platform that can be utilized for prospecting and building connections.

We will also explore additional market research tools, email marketing solutions, and sales enablement solutions that can help support your overall sales and marketing strategy.

Deliverables Include: CRM Action Plan and updates to the Sales Plan.

Meet the Speaker: Mark Elliott, Founder at VA Partners, Expert Advisor (Sales) at Innovation Factory

Since founding Venture Accelerator Partners in 2006, Mark has helped clients drive millions of website pageviews, book hundreds of meetings, and secure millions of dollars in revenue. Mark’s successes at VA Partners include:

Helping their first client close $300,000 in revenue from new clients

Working with a mobile client to help close their first paying customer

Implementing an inbound lead generation program that increased a training company’s leads and web traffic by 300%

Providing sales leadership to a technology company that increased revenues by 50%

Prior to VA Partners, Mark spent 10 years at Lexmark Canada in a sales, marketing, and leadership positions. At Lexmark, Mark won awards for Manager of the Year, and Sales and Marketing Rep of the year. Mark is a regular presenter at MaRS, a Sales Champion for Innovation Factory, an instructor for a sales and marketing course at UofT, and as a Champion for the Communitech Senior Sales and Business Development P2P.