Sales Bootcamp 1 – Sales Planning

About Sales Bootcamp: Sales Planning

In this sales planning session, we will focus on high-level goals like revenue and the activity targets that lead to revenue. This also means being focused on your ideal customer, as well as the buyer personas that you will be targeting. For most B2B organizations it is better to have a narrower focus and then grow to adjacent targets. We will also talk about pricing methodology and the associated sales and marketing costs to support the revenue growth.

Deliverables Include: Buyer Persona Template and the Start of the Sales Plan

Meet the Speaker: Mark Elliott, Founder at VA Partners, Expert Advisor (Sales) at Innovation Factory

Since founding Venture Accelerator Partners in 2006, Mark has helped clients drive millions of website pageviews, book hundreds of meetings, and secure millions of dollars in revenue. Mark’s successes at VA Partners include:

Helping their first client close $300,000 in revenue from new clients

Working with a mobile client to help close their first paying customer

Implementing an inbound lead generation program that increased a training company’s leads and web traffic by 300%

Providing sales leadership to a technology company that increased revenues by 50%

Prior to VA Partners, Mark spent 10 years at Lexmark Canada in a sales, marketing, and leadership positions. At Lexmark, Mark won awards for Manager of the Year, and Sales and Marketing Rep of the year. Mark is a regular presenter at MaRS, a Sales Champion for Innovation Factory, an instructor for a sales and marketing course at UofT, and as a Champion for the Communitech Senior Sales and Business Development P2P.