E-Commerce 201: Mastering 3 Pillars – Acquisition, Conversion & Retention

Location: Online.

Purpose-built strategies for small businesses navigating today’s fast-paced online market.

About the workshop:

You’ve validated your idea and taken the first steps toward launching your online store – now it’s time to grow!

In this follow-up to our ‘Intro to E-Commerce: From Idea to First Sale in Ten Steps’ session, we’ll dive deeper into what it takes to build and scale a successful e-commerce business.

This workshop will focus on the three foundational pillars of e-commerce: acquisition , conversion , and retention . You’ll learn how to attract the right customers, turn visitors into buyers, and keep them coming back – all using proven strategies tailored for small businesses operating in today’s fast-moving digital marketplace.

Whether you’re in the early stages of building your store or already making sales, this webinar will equip you with practical, actionable insights to help you strengthen your brand, improve performance, and grow sustainably.