Understanding how AEO Changes Getting Found & What to do Next

Location: Online.

“From traditional Google rankings to AI-driven “Answer Engines,” how businesses are discovered is changing.

“From traditional Google rankings to AI-driven “Answer Engines,” how businesses are discovered is changing. This session is designed to unite businesses on the next frontier of digital marketing: Answer/AI Engine Optimization (AEO).

Search is changing — and so is how buyers discover your business. In this webinar, we’ll break down why traditional Search Engine Optimization (SEO) alone is no longer enough and how Answer Engine Optimization (AEO) is reshaping modern growth strategies.

We’ll cover:

– Why AI tools are disrupting the traditional search funnel of SEO- How buyers are discovering brands before ever visiting a website- What AI systems actually reward in content- Why “ranking” is no longer the same as visibility- How marketing teams need to rethink content strategy moving forward

If your team is still optimizing only for clicks, this session will show you what comes next. This webinar is best suited for those in the beginner stage of learning about AEO, and who may already be working on their SEO.”

About the Presenter: Born and raised in Ontario, Taylor Partridge is a Marketing Solutions Manager at ThinkFuel Inc, with expertise in aligning marketing, sales, and technology. Taylor focuses on helping B2B companies drive real pipeline growth through strategic demand generation and inbound marketing. Taylor is passionate about building strong partnerships that help clients reach their goals and see measurable impact. Her experience spans a wide range of industries—from startups to established brands—where she has helped transform complex challenges into clear, scalable success plans.

Her superpower lies in uncovering what truly drives client outcomes and turning those insights into actionable strategies that foster long-term retention, satisfaction, and growth.

Her mantra: Always keep learning. Stay humble. Stay thankful. Because great marketing starts with listening, partnership, and a little bit of boldness.