Sales Trends of 2027

Location: Online.

This forward-looking session helps sales leaders and founders prepare now with the right strategy, skills, and systems.

What We’ll Cover

The macro forces reshaping the sales environment in 2027: economic, technological, and behavioural

How AI will be embedded across the full sales cycle – from lead generation to contract close

The skills and roles that will define high-performing sales teams in 2027

What SMBs should be building now to stay competitive in the next 12–18 months

How to future-proof your sales strategy without overinvesting in tools or disrupting current performance

This session combines market intelligence with practical strategy – designed for founders and sales leaders who want to plan ahead, not react. If you’re thinking about where your business needs to be in 12 to 18 months, this is the conversation to start with.

About The Speaker: Agnes Lan

VP, Sales of Change Connect Inc.

Agnes Lan is a highly accomplished professional whose expertise bridges business strategy, engineering, and sales leadership. With a career rooted in the intersection of technology, business development, and revenue growth, Agnes has built a reputation for delivering measurable impact in complex environments.

As the Founder and Vice President of Sales at Change Connect, she brings a strategic lens to every engagement, driving sustainable growth while cultivating long-term client partnerships. Her leadership is grounded in a results-driven mindset and an agile approach to today’s evolving business landscape.

Agnes’s professional journey is a testament to the power of cross-disciplinary excellence. Her unique ability to synthesize technical depth with business acumen continues to position her as a dynamic force in sales and business strategy.

Her work has earned national recognition, including being featured on The Globe and Mail Report on Business list of Canada’s Top 15 Growing Women-Led Companies 2025 – a reflection of both her leadership and the success of the Change Connect team.