Sales PWR Hour: Show up first – How to build authority in local & AI search

​Search is changing fast and many businesses are struggling to stay visible as local search results and AI-driven answers continue to evolve. Staying visible online has become a moving target. Many businesses are struggling to keep up, often finding themselves buried under outdated SEO tactics that no longer move the needle.

In this session, David Hills will cut through the confusion and misinformation around SEO and show you what actually matters today. You’ll learn how to strengthen your online authority, improve your presence in local search, and give search engines and AI the right signals to clearly understand your business and what you offer.

​This is a practical, no-fluff session designed to help you move from guessing to executing with confidence.

What you’ll learn

This workshop is built to provide you with a high-impact roadmap for modern search presence. You will walk away with:

The AI & Search Reality Check: Understand what is actually changing in local search and AI discovery—and, more importantly, which trends you should ignore.

Building Digital Authority: Learn the strategic ways to build real online authority that forces search engines to take notice and improve your rankings.

Local Search Dominance: Practical, “boots-on-the-ground” tactics to ensure your business shows up exactly where your local customers are looking.

Signaling for Discovery: How to structure your website and content so that both search engines and AI models can easily “read” your business, your value, and your offerings.

Data-Driven Focus: Identify the specific signals and data points that matter most for visibility in 2026.

Who should attend

This session is a must-attend for small business owners, founders, and marketing leads who are tired of technical jargon and want actionable results. If you are responsible for your company’s online presence and want to ensure you aren’t left behind as search continues to evolve, this session is for you.

Meet the speaker

David Hills is the Founder of D. Hills Sales and a specialist in helping businesses navigate the complexities of modern digital growth. David is known for his direct, results-oriented approach to sales and visibility. He skips the theory to focus on the real-world execution that helps founders show up where their customers are actually searching.