Sales PWR Hour: Selling internationally with the Trade Commissioner Introduction

Taking your company into international markets is one of the most effective ways to diversify revenue, scale your business, and unlock long-term growth. However, stepping onto the global stage brings unique challenges, from navigating foreign market regulations to understanding international trade policies and shifting trade tariffs. Knowing where to find reliable support, funding programs, and strategic advice can make the difference between a successful global expansion and costly delays.

Join us for an informative session of Sales PWR Hour featuring the Canadian Trade Commissioner Service (TCS) . Designed specifically for ambitious Canadian entrepreneurs and business leaders, this virtual event provides direct access to expert guidance on going global . You will discover how the Canadian Trade Commissioner Service supports local businesses as they expand into foreign markets, explore key funding initiatives, and receive an up-to-date briefing on US trade tariffs affecting Canadian exporters .

What you’ll learn

In this interactive session, you will gain practical insights into taking your business global . By attending, you will:

Discover international trade support programs: Learn about the core services, global network, and strategic support provided by the Canadian Trade Commissioner Service to help Canadian companies export successfully .

Explore export funding initiatives: Identify available business support initiatives, financial resources, and funding programs designed to help Canadian companies ready to export .

Understand recent US trade tariffs: Gain clarity on the latest US tariffs update, how these policy changes impact cross-border commerce, and practical steps to navigate potential challenges .

Navigate market entry strategies: Uncover proven methods to assess international target markets, connect with qualified contacts, and lower the barriers to overseas growth .

Leverage regional ecosystem support: Understand how to combine guidance from Innovation Factory with national trade resources to scale your business with confidence .

This session bridges the gap between regional innovation support and national trade resources . By connecting founders with official trade commissioners, Innovation Factory helps local entrepreneurs mitigate risks, leverage global growth programs, and build resilient export strategies that strengthen our regional ecosystem .

Who should attend

This event is tailored for business leaders eager to explore or expand their international export capabilities, including:

Early-stage founders and scaling entrepreneurs looking to diversify their customer base globally .

Sales leads and business development managers seeking export funding and strategic market intelligence .

Corporate decision-makers and business owners needing a timely update on US trade tariffs .

Meet the speaker

Aude-Alexia Véronneau, Trade Commissioner at Global Affairs Canada, Trade Commissioner Service

Aude-Alexia Véronneau serves as a Trade Commissioner with Global Affairs Canada within the Canadian Trade Commissioner Service . With expertise in international trade facilitation and economic development, she assists Canadian enterprises in unlocking international commercial opportunities, navigating foreign trade regulations, and accessing specialized export growth programs . Aude-Alexia is dedicated to helping businesses build strategic international partnerships and achieve sustainable global growth .

Accessibility and accommodation requests

This event will be delivered virtually via Zoom with Closed Captioning (CC) available . If you require additional accommodations, please contact info@innovationfactory.ca .