Know Your Business Better: Data Analytics for Small Business Owners

Location: Online.

This practical workshop shows you how to turn everyday business data into clear, actionable insights using free and low‑cost analytics tools

You already have data in your business, spreadsheets, sales reports, customer lists – but if it’s just sitting there, it’s not helping you make better decisions.

This practical workshop shows you how to turn everyday business data into clear, actionable insights using free and low‑cost analytics tools. No data science degree. No complicated math. Just tools and dashboards that help you understand what’s really happening in your business.

Led by Sara Norton of Reply All , this session focuses on making data useful, approachable, and relevant for small business owners.

What This Workshop Covers :

In this session, you’ll learn how to:

Identify which data actually matters for your business

Turn spreadsheets and sales data into meaningful insights

Use free and low‑cost analytics tools that are realistic for small businesses

Build simple dashboards and reports you can understand at a glance

Track performance, spot trends, and catch issues early

Ask better questions of your data to support smarter decisions

Move from “data overwhelm” to clarity and confidence

You’ll see real examples and walk through how dashboards and reports come together in practice.

This workshop is ideal for:

Small business owners working with spreadsheets or sales data

Entrepreneurs who want clearer insight into performance and trends

Business owners making decisions based on gut instinct—and ready for more clarity

Anyone who wants better answers from their numbers without hiring a data analyst

About the Speaker: Sara Norton is the founder of Reply All , helping business owners use technology and AI in practical, realistic ways that save time and support growth. Sara focuses on real‑world application-not trends-so entrepreneurs can confidently use tools that actually work for them.