Google Advertising: How to Avoid Expensive Mistakes (Virtual)

Location: Online.

Tackling ten common and expensive mistakes managing your Google Ads, and how to fix them.

About the workshop

Google Ads can be very profitable. However, basic mistakes will trigger a drain your cash and leave frustrated. This seminar shows you how to stay on the profitable side of Google Ads!

In this beginner level seminar, we’ll run through how to avoid common mistakes and ensure you know how your ads are performing: down ten common costly Google Ads mistakes many “do it your selfers” make and how to fix them; including:

How to manage automated bidding

Keyword match types and what works best for you

Targeting the right user

Making sure conversion tracking is working

Set up for success

The rest will surprise you

You won’t want to miss this if you are thinking about or managing your own Google Ads account. We’ll get your account converting in no time.

This seminar is specifically for businesses that want to manage their own Google Ads account.

About the Presenter

This webinar is presented by David Bird, Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012. and is a recognized digital advertising and promotion expert.

David specializes in managing modest budget, small business Google Ads accounts.

David offers a full series of seminars about getting your business found on Google, including:

Google Ads

SEO with Google Business Profile

Google Analytics 4 (GA4)

*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it, please check your junk mailbox.