Build a Successful Business: Value Proposition and Business Model Canvas

Registration Details

Virtual | CAD $10.00 | For Innovation Factory

Please email jessica.porciello@innovationfactory.ca with any questions.

PREWORK IS REQUIRED FOR THIS COURSE – see below

Note: You will receive a full refund of $20 (for both sessions) once you participate in the 2nd session. The charge for the sessions is only a deposit.

Please register for Session Two at this link.

Attendees are expected to register and commit to attending both sessions.

About Value Proposition & Business Model Canvas

In this 2-part, hands-on workshop you will define the problem statement and your value proposition statement, and build a business model canvas.

To coach you through this process, we’ll provide you with a practical understanding of:

customer discovery

problem/solution validation techniques

methods for avoiding bias

and the concepts of rapid prototyping and lean product development

You will walk away from these sessions knowing you have some of the key tools to successfully launch and grow your business.

Session 1 Goal: Prepare you to validate the problem/value proposition with your target market.

A great Value Proposition starts with a deep understanding of your customers’ pains. In this first workshop, we examine the problem you are solving with your product or service. What assumptions have you made and how do you test them? Discover tools and frameworks to help you interview customers and analyze results.

Topics

How does your startup journey look?

Articulating the problem

What is product/market fit?

The problem statement – how to create one and why it’s important.

The value proposition – how to create one and why it’s important.

How to ask for and then conduct customer interviews

Avoiding bias

How to identify problem nuances and customer insights

Mandatory Pre-Session Activities/ Pre-Work

To help you get the most value from this live session, all participants must complete required pre-session activities in advance. You will receive these materials upon registration, along with clear instructions on how to submit proof of completion.

The program coordinator will check-in 3-days prior to the event to check the status of completion. You will be refining your work during the session so dont worry about perfection but make sure you watch the videos and complete the work to the best of your ability 🙂

Participants who do not complete the activities before the session will have their registration canceled and their deposit refunded.

Value Proposition & Business Model Canvas – Session Facilitator:

Michael Bolt, Expert Advisor, Innovation Factory

Michael Bolt is an Operations Executive turned Consultant who utilizes his 20+ years of industry experience to assist young organizations in crossing the chasm and more mature organizations in unblocking themselves from the pains of inefficient growth. With an MBA from McMaster University, specializing in the Management of Innovation and New Technologies, Michael is grounded in both theoretical and applied best practices. His balanced change management techniques effectively guide entrepreneurs through the often rocky path towards business growth and sustainability. Often, entrepreneurs already know the answers to the questions they are asking. Michael helps unlock those answers to assist entrepreneurs in realizing their true mission and vision. Michael currently supports the Innovation Factory as an Expert Advisor specializing in business modeling, operational growth, and development.