Marketing Bootcamp 3: Strategic Planning

Registration Details VIRTUAL EVENT | FREE | FOR INNOVATION FACTORY CLIENTS ONLY – LIMITED SPACES This 4-session series of interactive workshops was designed exclusively by Mark Evans, our Expert Advisor (Marketing), for Innovation Factory clients who are pre-revenue, or newly in-revenue and are ready to start their marketing efforts or need to quickly validate their current strategy and tactics. You can register for 1, or all of the workshops (we recommend the whole series for maximum benefit). You will need to register for each session individually. Marketing Bootcamp 1: Brand Positioning Marketing Bootcamp 2: Brand Storytelling Marketing Bootcamp 3: Strategic Planning Marketing Bootcamp 4: Content Marketing Please email your Innovation Advisor or Greta Black ( greta.black@innovationfactory.ca ) to reserve your spot. Not an iF client yet? Start entrepreneurship journey with us to access this exclusive event, plus more opportunities to grow your business. Complete our intake form to become a client and get connected with an Innovation Advisor. About Marketing Bootcamp: Strategic Planning This 4- session series of interactive workshops was designed exclusively by Mark Evans, our Expert Advisor (Marketing), for Innovation Factory clients who are pre-revenue, or newly in-revenue and are ready to start their marketing efforts or need to quickly validate their current strategy and tactics. Plan the work. Work the plan. It’s the key to marketing success. Before jumping into tactical execution, you need a strategic plan to do the right thing for the right people in the right places. You will learn how to rank and prioritize your marketing activities based on three key factors: time, people and money. We’ll discuss how to set goals and how to measure and optimize performance to drive ROI. We’ll explore the key components of a strategic plan and offer insight into how to customer research and competitive intelligence. Meet the Speaker Mark Evans, Principal @ Marketing Spark, iF Expert Advisor – Marketing Mark is an experienced marketing leader and strategic and tactical catalyst who uses a collaborative approach to help B2B SaaS companies attract and engage better prospects. He establishes marketing foundations underpinned by clear customer stories, go-to-market plans and tactical oversight. Before starting Marketing Spark in 2008, Mark co-founded a startup, worked for startups, and was an award-winning technology journalist. https://www.marketingspark.co/